#LBBCrewSelects: Top 5 Picks for Brand Campaigns on LBB
Curated, created, and executed by the members of the LBB team, it’s always best to hear about ideas and flow of various successful campaigns that LBB has come up with, straight from the horses’ mouths. Here are the top 5 picks from a plethora of campaigns that the LBB Crew pulled off exceptionally well.
- Aditi Ajmera (Assistant Manager, Brand Strategy) picks #KhushiyonKiLadi
The reason why Aditi picks the Philips #KhushiyonKiLadi campaign is that amidst a worldwide pandemic, LBB partnered up with Philips to spread joy. While local vendors were severely affected by the atrocities of 2020, Philips focused on User-Generated Content around Diwali to lighten up (literally) LBB users’ festivities through IG filters and hashtag marketing.
Read the full case study here.
2. Leena Thakker (DGM, Brand Partnerships) picks APV’s Four More Shots Please Launch
This campaign turned out to be a personal favorite of a lot of us at LBB. and the reason why? Because we used adversity as an opportunity! We’re talking about peak COVID times, in June 2020. When the world was under the haze of a third nation-wide lockdown, LBB decided to launch APV’s beloved Four More Shots Please by going ahead with User Generated Content (clearly LBB’s favorite). We asked our users to play on the simple human desire to publicly show love and appreciation towards their friends among millennials.
LBB also seamlessly integrated LBB Shop in the campaign by directing users to create their favorite looks from the show, via a plethora of brands at LBB. Talk about organic story placements!
Read up about the entire break-down here.
3. Ruchika Arora (Regional Sales Head) picks Fabindia’s Diwali campaign
Festivals are the time to go topical, and Fabindia launched their Rajwada Collection in Diwali of 2020. Through LBBTV, we played along the lines of ‘Fabrics that capture laughter and memories, are cherished long after the festivities are over’.
LBB produced high-quality video content during the pandemic! And the results were in complete sync with the brand — Fabindia wanted to give a fresh millennial touch to all the communication and the LBB crew aced it.
4. Divyen Dhotre (Assistant Manager, Brand Solutions) picks Papaji Cooks with Whirlpool
According to Divyen, when cooking was the only escape for millennials in the pandemic, LBB took upon this opportunity and came up with the campaign Papaji Cooks with Whirlpool. Using Whirlpool’s microwave oven, this campaign enabled us to make Father’s Day special amidst LBB users. Getting 2 renowned faces in the cooking industry to participate in the middle of a pandemic was both exciting and challenging.
5. Shruti Sah (Manager, Brand Strategy) picks Love Is Not Cancelled With Bumble
2020 may have been canceled, but love wasn’t and never will be! To ease the anxiety surrounding online dating in a challenging year, LBB decided to comfort users on their quest for intimacy. Bumble collaborated with LBB for a beautiful content-driven campaign that highlighted the new rules of dating! Starting from breaking the ice on awkward exposure-related conversations to highlighting Bumble badges on one’s profile and even logging in online together to celebrate, this was one nifty guide that was unmissable.
That’s all folks! There are only so many campaign tricks up our sleeve for our partner brands. If you want your brand to be a part of such moving campaigns, hit us up here. Follow us on Instagram here for updates, tips, and creative inspiration designed to help your business turn good ideas into great opportunities.
