How To Create A Product Catalogue For Your Brand

With a surge of new-age brands coming into existence, having your brand’s product catalogue in place is one of the foremost requirements. This is all the more essential if you want to build your brand’s online presence. And since LBB is home to more than 100K Indian brands across various categories, we figured that this piece will be a vital source of information and inspiration. Here’s a lil’ 411 of building a stellar catalogue. Read along for tips, tricks and awesome insights!

Check for basics

Something that is very necessary for brands to keep in mind while designing their catalogues are the basics, most of which are :

• The purpose of your catalogue- will it be a conventional ‘sales-sy’ catalogue or the one that portrays the vision of the brand?
• Keeping in mind your TG- a catalogue for a brand whose TG is millennials will be very different from the one whose TG is baby boomers.
• Snappy product description- keep your PD as short and to the point as possible.
• Uploading multiple images for different products- this will help customers make more informed decisions.
• Don’t forget the small details- like measurements, and different colour choices to start with.

Old Tree (available on the LBB Shop) for instance is a great example that checks all the above boxes.

Good photography is key!

This one is a no-brainer. The more professional you are as a brand with the photographs of your products, the better chances your catalog will get the customers’ attention. In fact, the kind of photography you choose will also depend upon the types of products you’re selling. An apparel brand will have to photograph pieces in a different way than, let’s say an accessories brand.

Talking about taking good pictures of your brand’s products, here are a few photography trends that you should definitely tap into.

• 360°photography- used by many e-commerce giants like Amazon, this trend allows you to photograph a product from every possible angle. In turn, users can see the whole package in the catalogue itself. Niche Studio (available on LBB) is an excellent example of incorporating this trend into their product photography.

• Minimalist photography- elegant and aesthetic photography is a HUGE trend right now. Use colours that resonate with your brand, have fun with the background elements; in short, create photographs that are “aesthetically appealing” and interesting to look at. A great example of this is Stonewashed Studio on LBB.

Connecting to different platforms

Something that not a lot of brands use to its fullest potential is the online catalogue’s power to reach millions of users in a single go. Since the dawn of online messaging platforms such as WhatsApp, Telegram, Messenger, and the likes, you can be all the more specific in sending your catalogue out to a bunch of folks. And why just stop there? In an e-catalogue, you can also link your website, Instagram handle, or any other social media platform that you’d like to promote!

P.S. did you know that you can now directly view a brand’s catalogue on WhatsApp? If you already have a business account set up, WhatsApp’s features allow you to upload images of your products that you want to sell, creating a hassle-free catalogue for your brand.

An eye for detail

Your brand’s catalogue is at the forefront for potential customers. So it is only necessary that you put as much work into it as possible. If you’re an up and coming brand still trying to figure things out, we strongly suggest you rely on effective branding and compelling graphics that resonate with your brand’s identity. Apart from that, there are always things like;

• Sizing
• Highlighting your USP
• Catalogue promotions: displaying discounts and the products falling under them.
• Working on the copy: working thoroughly on the product descriptions, brand description to be in sync with the brand’s tonality.

Bohemian Dream, for example, is an Indie label that incorporates ikat print into flowy tunics. Check out their catalogue on the LBB Shop here.

If you’ve reached the end of this post, you now know why catalogues are an essential part of any growing business. They are always the starting point and also happen to be gateways to building a loyal community. Watch out this space for more insider info and if you’re a brand parent looking for ways to grow, follow @lbbforbusiness on Instagram!