Here’s How We Got 16 Bakeries To Make Awesome Desserts With US Cranberries

Kanak Kundlani
From LBB
Published in
3 min readJan 20, 2021

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In December of 2020, ‘twas the season for merry-making and permanently turning on the celebration mode of our lives. With 2020 ending, it surely was a bittersweet feeling for all of us. That is why it was only appropriate to spread positivity in the form of endless desserts! Creating a seamless approach for users to interact with /experience the brand, LBB teamed up with US Cranberries to come up with a month-long Christmas Cranberry Carnival, and here’s how we went about it.

The Idea

Considered a “superfruit”, cranberries are widely used in the states as a healthy snacking substitute. Apart from being nutritious, they are also loaded with several health benefits. Talk about berry-licious! So obviously, when US Cranberries wanted to facilitate the use of cranberries in the Indian market, LBB suggested that they do it through desserts, perfectly fitting the celebratory month of December. And that is how a month-long Christmas Cranberry Carnival became a reality.

The Execution

December is the ultimate celebration month with Christmas and New Year’s around, LBB along with US Cranberries partnered with 16 bakeries across the cities of Delhi, Mumbai, Bangalore, and Kolkata to make delicious desserts, the stars being the ones made using dried cranberries.

Close to a missing piece from a jigsaw puzzle, the idea of hosting a Christmas Carnival in the month of December fits perfectly with the brand’s aspirations! And with 2020 being a tough cookie to crack, ending a rather atrocious year on a sweet note was very special. Also, including OG bakeries like Fifth Avenue, The Big Chill Cakery, Honey & Dough and the likes only made the celebration much more authentic.

The Result

With the help of a simple idea to host a Christmas Carnival for the entire month of December, promotions via the LBB platforms, and social media amplifications by the bakeries as well, we managed to celebrate the end of 2020 with a little sweetness. Here’s what we delivered on :

  • 120% Achievement on Page Views Promised
  • 150% Achievement on Social Impressions

And that’s it from our side folks! Keep yourself updated on all things “LBB” by watching out this space for more. And, if you want your brand to work with us, simply fill up this form here and we will reach out to you. You can also follow us on Instagram here for updates, tips, and creative inspiration designed to help your business turn good ideas into great opportunities.

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